Explaining our 'Look for the purple flower' campaign

22 March 2019

With a responsibility to inform the public that not all funeral plans are the same, our ‘Look for the purple flower’ campaign aims to raise awareness of the differences between pre-paid funeral plans bought in different ways.

Look for the purple flower

The campaign helps people to understand how they can gain assurances that their money is secure and that their funeral wishes can be met.

At Ecclesiastical Planning Services, we advocate purchasing a funeral plan through a local funeral director to ensure you receive the right plan for your needs and budget, and that the services you require are available locally. This is because the funeral directors design and package their plans themselves, using local knowledge and expertise that can only be gained through working in the industry. You may have seen or even been approached by sales agents promoting funeral plans in shopping centres and over the telephone on behalf of national funeral plan providers, but please be aware that they are unlikely to be able to offer the same depth of knowledge and expertise. Our ‘Look for the purple flower’ campaign aims to shed light on some of the issues in the industry and raise awareness of how funeral plans work.

Recent media reports have highlighted the high-pressure sales tactics adopted by some funeral plan providers, and the emergence of new funeral plan products which have left some customers feeling let down. In light of this, the ‘Look for the purple flower’ campaign aims to point people in the right direction when seeking expert advice on funeral pre-planning and centres on our values of transparency, financial security and charitable giving.

You may have seen our adverts in national newspapers, on the television and on social media. They encourage people to speak to their local funeral director about making arrangements in advance for their funeral and look out for the purple flower when purchasing a funeral plan. The purple flower hallmark gives customers confidence that their funeral plan pre-payment will be securely held in a whole of life assurance model, and that they will receive the services of their chosen funeral director when their funeral service is required.

More and more people are choosing to purchase a pre-paid funeral plan for the peace of mind that their funeral wishes will be carried out when the time comes and financial provision is in place. If you are thinking about purchasing a pre-paid funeral plan, be sure to look for our purple flower in the windows of the hundreds of funeral directing firms who are taking part. You can also use our postcode search to find your nearest participating funeral director.